Press

“It works quickly. After 22 hours of wear a day (#committed), my teeth shifted back to where they needed to be after one month…At the end of your prescribed tour of aligner duty, you'll be psyched to don that smile.”

“The premise for these new entrants into the space (between your teeth): traditional orthodontia is really expensive and requires a lot of time-consuming office visits, making it inaccessible for a good chunk of people who could potentially benefit. Startups like...SmileDirectClub have popped up to address the inaccessibility of orthodontic care, and they all have fundamentally similar business models.”

“If you're not familiar with the brand, it's pretty much an answer to your prayers if you're looking for an affordable way to straighten your teeth without all of those extra trips to the dentist”

“A lot of our customers at one point had braces, they forgot to wear their retainers, their teeth shifted a little bit,” said SmileDirectClub co-founder Alex Fenkell. “And before SmileDirectClub, they were looking at $5,000 to address something that they’ve already invested in; it just wasn’t making sense to them.””

“SmileDirectClub, the startup at the forefront of a boom in at-home teeth straightening, said it raised $380 million in a new funding round, valuing the company at $3.2 billion.”

“SmileDirectClub’s approach has gained traction. SmileDirectClub allows customers to get treatment without ever leaving their homes, instead of requiring patients to get their mouths scanned in person and make office visits for checkups every few weeks. ”